Campaign asset scaling for the 2025 event. This section demonstrates how a single portrait composite was adapted into both horizontal web banners and vertical social feeds. I used a hybrid workflow to build the dapper three-piece suit and modern full-face helmet, focusing the Photoshop work entirely on matching the soft, diffused daylight of the stone backdrop and keeping the fabric textures looking completely natural across both layouts.
Multi-format asset creation for the 2026 ride. The goal was to take a raw shot and style the rider to fit the event's dapper guidelines. I used AI to generate the tweed suit, then used Photoshop to correct the edges, ensure visual coherence, and cleanly integrate the official event branding across different crop ratios.
Colourway variants and social media graphics built from base product imagery, with compositing and colour retouching in Photoshop.
Social media header graphics designed in Figma using supplied product imagery and campaign design elements, with layout and asset preparation for Facebook.
Retouching of product imagery and artwork production for posters, feather flags and campaign graphics used at the Bike Shed Moto Show in London and across social media.
